April 18, 2011 – Once upon a time, between Sainte-Catherine and Ontario Streets, there lived a charming artery named in honour of Jeffery Amherst, the first British Governor General of New France. Today, this trendy street teems with boutiques that are the pride of Village residents. Welcome to Amherst Street.
Here, a stroll past shop windows reveals a variety of must-have chic and retro kitsch pulled from the 1950s to 1970s. From Mid-Century Modernist Danish tables and chairs to the iconic lava lamps of the era, treasures beg to be unearthed at places like Jack's, Cité Deco, Sputnik, and Seconde Chance.
And though this area is rooted in history, about which one can learn more at the Écomusée du fier monde, it has got a foot just as firmly planted in tomorrow’s innovations. Lending clout to Montréal’s moniker as City of Design are places like Dinh Bà Design, where art flirts with contemporary fashion, and the Galerie Dentaire, a dentist’s office that doubles as a commercial exhibition space for emerging and established artists! No matter where one wanders, creations by our local artists and designers never cease to turn heads.
It’s a green foodie’s dream come true: a shop selling a gamut of refined pastries, along with carefully selected organic and fair trade coffees and teas. De Farine et d'Eau Fraîche serves up these goodies, along with gourmet paninis, soups, and salads, in a décor as finely detailed as some of the restaurant’s scrumptious delights are. Meanwhile, tastes of Mexico are teased out with loving attention at the restaurant-boutique, Chipotle & Jalapeno. Or, if one’s taste buds crave refined Mediterranean cuisine, the elegant Élla grill is always a sure bet.
When day turns to dark and one can glimpse down the thoroughfare towards the St. Lawrence River at the illuminated historic Montréal Clock Tower (built from 1919 to 1922), creatures of the night flock to Gotha Lounge for cocktails, followed by dancing at the popularParking nightclub.
And now, it’s time for you to create a bit of your own history on legendary Amherst Street.