May 25, 2012 – Twelve-forty Philips Square: a prestigious address in the heart of downtown, where the Birks brand has been housed since 1894, 15 years after Henry Birks first founded the Montréal company. Inside the magnificent 100 year-old building, the lavish, opulent décor is the perfect setting for the Birks brand, synonymous with the ultimate in elegance and luxury: fine jewellery, timepieces, sterling silverware and fabulous gifts.

This is without a doubt the city’s most awe-inspiring “Treasure Chest”: a fabulous place where diamonds and precious metals shimmer and where pearls and porcelain gleam. All the creations bear the Birks stamp of excellence. They are made by the company’s own innovative and award-winning designers and craftspeople; the same artists who, over the years, have helped make the legendary pale blue box a coveted item. Discriminating shoppers will also find unique items from such well-known brands as TAG Heuer, Cartier, Gucci, Mont-Blanc, Longines and Tissot, as well as exclusive collections inspired by renowned jewellery designer ESTY Grossman.

In addition to being Canada’s leading luxury brand, Birks is also justly famous for its courteous service. Well-versed in elegance and refinement, its sales professionals expertly guide shoppers through this garden of other-worldly delights. They will gladly assist you in your purchase of that sought-after item that you or your loved one will cherish forever.