July 1, 2012 ─ To launch the festivities of its 15th birthday, the Society for Arts and Technology (SAT) gave itself a spectacular gift: a massive, interactive lighting and digital artwork from the internationally-renowned visual artist, Axel Morgenthaler. Entitled PIXINESS, the innovative creation has transformed the organization’s façade on Saint-Laurent Boulevard into an imposing, luminous panorama that, in addition to dynamically linking the inside to the outside of the SAT building, is the newest element to the Quartier des spectacles’ Luminous Pathway.
The culmination of two years of research and development by a dozen specialized companies, PIXINESS is a cross-disciplinary work where light, digital art, technology, image, architecture and the urban landscape come together in a most unusual way. The creation is in the shape of a large, 2-tonne computer-operated window shutter panel, with 12 motorized rotating prisms, each covered by 80 giant LED lamps (960 in all) on one side and a mirror on the other.
Measuring an impressive 3.6 m high and 18 m wide, PIXINESS marks the quarter hour with a new configuration, and the hour by a colourful, 5-minute light show. Daily from 5 p.m. to midnight, the work transforms into an interactive game for iPhone users, who can animate and program it themselves thanks to a specialized app found at www.pixiness.org.
Truly anthropomorphic, PIXINESS allows observers to connect with their environment and leave their mark, be it spontaneous and fleeting, according to how they feel at that exact moment. With PIXINESS, Montréal shines even more than ever!