It was at age 17 that Toronto-born Noelle Sorbara discovered Montréal on a road trip with friends. It was love at first sight and, just a few years later, Noelle found herself back for more – this time as a student at McGill University. Since then, she co-founded Pop Montréal, an indie music festival that, seven years on, is among the best of its kind in the world. In just four days, the program offers more than 300 shows, and that’s not counting the many cultural activities on tap. Then there are the secret 4 a.m. gigs that only Noelle knows about!

Pop Montréal is all about the best and brightest in music from around the planet, with shows in all varieties of venues across the city. Café-bar-slash-art gallery Casa Del Popolo is mandatory by Noelle’s standards, a Mile End mainstay just below Saint-Joseph Boulevard. It’s the ideal spot to discover tons of talented acts for about five dollars, all in a friendly atmosphere that mixes music, art and tasty distractions.

Pop Montréal is also affiliated with the Fringe Festival, an annual event that celebrates alternative theatre. An irreverent tradition with plenty of cheek, the last edition drew upwards of 55,000 people. Unbelievable!

Creative, sincere and vibrant, Noelle’s culinary tastes match her personality. From appetizer to dessert, Aux Vivres offers a wide variety of vegan products and dishes that astound with their freshness and creativity; even the most ardent of carnivores would be impressed. A familiar face up in Mile End, Noelle often finds herself at Les deux singes de Montarvie, where owner Merlin weaves magic nightly at what is undoubtedly one of the best neighbourhood restos in the country. The menu, the service, the open kitchen, the spot-on decor – it’s impeccable.

Noelle plans on staying here in her adopted city. Most importantly, she promises to always bring the party!

Follow Erin Mahoney to her favourite Montréal nightclubs
Pamper your palate at upscale restaurants alongside Éric Longval
Hang out on Montréal’s trendiest rooftop terraces with Martine Desjardins
Check out the action in Montréal’s Gay Village with Yan Laporte.

Look tempting? Then check out these great hotels and Sweet Deal offers and come on over!