The International Freeski Film Festival (iF3)


August 8, 2013 – It’s been dubbed “the Cannes of the ski world,” but don’t expect to find bow ties and ballroom gowns here.

Like its famous counterpart, the International Freeski Film Festival (iF3) is a celebration that recognizes and rewards the best its community has to offer, but the similarities end there. (After all, how many films at Cannes feature death-defying stunts? How many after parties on the French Riviera give guests the chance to do a little crowd-surfing?)

Held from September 11 to 15 at the Quartier des spectacles in downtown Montréal, iF3 is the ultimate celebration of skiing and a testament to the vibrant spirit at the heart of the sport. The brain-child of ski industry veterans Felix Rioux, Doug Bishop, and JF Durocher, it was founded in 2007 with the goal of taking ski culture to new heights by showcasing filmmakers and athletes in the discipline.

Bringing together movie producers, cinematographers, photographers, athletes, artists and event attendees from more than 20 countries, iF3 has grown to become the biggest ski film festival in the world. Film screenings, autograph sessions and legendary parties are all part of the event’s success—which includes first prize in its category at the Grands Prix du tourisme Québécois, Montréal region in March 2013.