The “Domino Effect” initiative was implemented expressly for professionals working in the science, technology and public business sectors in order to support Montréal’s convention industry, which ranks 6th out of the 10 most important in Québec.

Objective of the project:
Increase the number of conventions, business meetings and major events held in Montréal, which currently ranks 1st in Canada and 2nd in North America (after New York) for hosting international meetings.

Role of target group:
Start the Domino Effect by identifying, in their respective fields, potential conventions or meetings to hold Montréal or by designating key players among their network of contacts who could play a pivotal role in choosing Montréal as host city for major events.

Role of Tourisme Montréal:
Lend support to the target group, by providing a free suite of tools, material and human resources as well as services to help them throughout the process.

For more information, consult the Domino Montréal site.