The Life District project is symbolically born today


Montréal, May 21, 2010 – The Life District takes its first symbolic breath of life today. A joint initiative of both the Ville de Montréal and the Montréal Nature Museums, with the support of federal and provincial governments as well as the Régie des installations olympiques, the project is green, tourism-oriented and cultural, in addition to being one of the top priorities of Tourisme Montréal’s 2010-2017 tourism plan.

“Tourisme Montréal, its partners and the entire Montréal tourism industry are very excited about this bold new move by the Nature Museums, since it marks the beginning of a brand-new era at the heart of a truly symbolic Montréal neighbourhood,” says the Honorable Charles Lapointe, President and CEO of the Montréal CVB. “Developing nature museums is one of the key priorities of the tourism plan that Tourisme Montréal will be rolling out over the next seven years.

The fact that Hochelaga-Maisonneuve welcomes more than 40% of tourists and 1.7 million visitors makes it a major tourism hub, primarily due to the four major museums that are located there. The development of the Life District will be another feather in Montréal’s cap, which already enjoys a proven reputation as a green city. This project, combined with the upcoming plans for the Rio Tinto Alcan Planetarium and the construction of the Montréal Biodiversity Centre, will give the eastern end of the city even greater economic leverage,” adds Mr. Lapointe.

Last November, Tourisme Montréal announced a $7,000 investment in the Montréal Nature Museums Foundation to offset carbon emissions generated by business travel. The investment was proof of the CVB’s will to implement a green policy, while contributing to making the city greener. A red oak symbolizing Tourisme Montréal’s financial contribution will be planted at the heart of the neighbourhood space, which is already home to several rose bushes.

The Life District will offer an entirely new experience for visitors and Montrealers alike. It aims to expand the mission of the Biodôme, the Insectarium, the Botanical Garden and the Planetarium, which is to promote and share the natural sciences and nature with the general public. The new Quartier de la vie is a modern, interactive and ecological concept that aptly reflects Montréal: an avant-garde urban destination that is committed to the future and open to the world.

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Pierre Bellerose
Vice President
Public Relations, Product Research and Development
Tourisme Montréal
514 844-2404