Tourisme Montreal to Extend Popular “Breakfast in Bed” Program to PCMA Planner Members
Chicago, IL, September 29, 2009 – The Professional Convention Management Association (PCMA) recently welcomed Tourism Montreal as PCMA’s newest Premier Partner.
“Montreal has long been a supporter of PCMA under the Canadian Tourism Commission but this enhanced commitment to PCMA members represents an even greater commitment to meetings industry education,” said Deborah Sexton, PCMA President and CEO. “The continuing need for our members’ organizations to serve international audiences while watching budgets and travel time commitments, I think makes Montreal a very interesting partner.”
As PCMA’s newest Premier Partner, Tourism Montreal will gain exposure through a hotel key card promotion at both the PCMA Annual Meeting and the midyear conference. In addition, Montreal is sure to win a place in PCMA member planners’ hearts by extending their popular “Breakfast in Bed” program to attendees. One morning during each major event, breakfast in bed will be served to planners staying in the official hotel block.
Montreal will also participate in presenting the PCMA Education Foundation Partnership Summit which gathers the highest level leaders in the meetings industry for networking and education focused on the future of our industry.
“Tourisme Montréal is proud to partner with PCMA, allowing us to forge closer ties with its member planners,” said John C. Dunn, Executive Vice-President of Tourisme Montréal. “This is fantastic opportunity for both organizations to exchange and share information and offer valuable services to PCMA members. Montréal is also looking forward to hosting the PCMA Leadership Conference from June 13 to 15, 2010. It will be the perfect occasion to showcase Montréal’s unique combination of European flair and business savoir-faire and to deliver a meeting PCMA attendees won’t soon forget.”
“The team and tight knit community in Montreal are perfectly suited and ready to serve PCMA attendees,” added Sexton. “What better way to add international flair close by than planning an event in Montreal. It offers such a great and unique package for meetings.”
PCMA offers mutually beneficial partnerships at varying levels: Strategic Partner, Premier Partner, Communication Partner, Event Partner and Affinity Partner.
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ABOUT PCMA
The Professional Convention Management Association (PCMA) is the professional resource and premier educator for the meetings and convention industry. Founded in 1957, PCMA represents the interests of meeting management executives from associations, non-profit organizations, corporations, independent meeting planning companies, and multi-management firms who recognize the importance of meetings to their organization. PCMA empowers members with the tools they need to succeed as meeting professionals and to promote the value of the industry to their organizations and the general public. Headquartered in Chicago, PCMA has 16 chapters throughout the United States and Canada. For additional information, please visit the PCMA Web site at www.pcma.org.
The role of the PCMA Education Foundation is to support the mission of the PCMA through fundraising and grant giving focused on education and research that will benefit the meetings and conventions industry. Established in 1985, the Foundation supports educational programs to improve professionalism in the meetings industry and to provide a university-level meeting management curriculum. The Foundation funds educational programs for meeting managers, hotels, convention and visitors bureaus, and other members of the meetings industry. It also conducts ongoing research of industry issues and concerns. The Foundation continually funds new programs to encourage the highest levels of professionalism in the meetings industry.
ABOUT TOURISME MONTREAL
Tourisme Montréal is responsible for providing leadership in the concerted efforts of hospitality and promotion in order to position the destination on leisure and business travel markets. It is also responsible for developing Montréal's tourism product in accordance with the ever-changing conditions of the market. Web site at www.tourisme-montreal.org.
Founded in 1919 and incorporated in 1924, Tourisme Montréal is a private, non-profit organization that comprises more than 750 members and partners from Montreal’s tourism industry, all of whom share the common goal of promoting the city as a premier travel destination to non-local markets.
Sources:
PCMA
Brad Lewis
Vice President, Marketing and Communications
312-423-7252
blewis@pcma.org
Tourisme Montréal
Pierre Bellerose
Vice President, Public Relations, Product Research and Development
514-844-2404
bellerose.pierre@tourisme-montreal.org
