Tourisme Montréal showcases Montréal commerce and creativity during C2-MTL

Montréal, May 17, 2012 – As a vibrant confluence of talent and ideas, Montréal is the ideal host for C2-MTL, an all-new global meeting that brings together corporate leaders eager to put innovation at the heart of their corporate strategy. As a partner of this unique event, from May 22 to 25, Tourisme Montréal intends to shine a spotlight on Montréal commerce and creativity.

Many Montréal companies – Cirque du Soleil, Moment Factory and Ubisoft, among others – are recognized both at home and abroad for their innovative abilities and keen business sense. “A cultural metropolis and UNESCO City of Design, Montréal is brimming with creative talent at all levels. C2-MTL will be a fantastic opportunity to demonstrate this to an international audience,” said the Honorable Charles Lapointe, President and Chief Executive Officer of Tourisme Montréal.

Business, cultural, communications and tourism sector players agree: C2- MTL will be invaluable for companies operating in an increasingly competitive international environment who want to develop business strategies based on creativity. One of the first partners of this event, Tourisme Montréal’s motivation for getting involved was its determination to position Montréal as a dynamic business hub and a leader in outside-the-box thinking.

Commerce + Creativity Montréal (or C2-MTL), curated by Sid Lee, is an entirely new kind of global conference that explores the confluence of commerce and creativity, and its potential to completely redefine the business world as we know it. For three days, over 1,200 participants – among them, decision-makers, journalists and influencers from around the world – will gather in Montréal to experience talks by top-tier international speakers, special presentations, immersive exhibitions, creativity Boot Camp, collaborative events and more. It all happens against the unusual and striking backdrop of New City Gas, a heritage building specially re-purposed for the event.

About Tourisme Montréal

Tourisme Montréal is responsible for providing leadership in the concerted efforts of hospitality and promotion in order to position the destination on leisure and business travel markets. It is also responsible for developing Montréal's tourism product in accordance with the ever-changing conditions of the market. For more information, please visit

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Source:                                             Tourisme Montréal

Information:             Alexandra Graveline

                 ManagerCorporate Public Relations
Tourisme Montréal
514 844-3558

                 Cell: 514-994-5639