October 25, 2010 – There you are, wandering the stylish streets of Montréal, but you just can’t find the designer that you seek! Quelle horreur! Don’t despair – the Montréal Fashion Map is here, ready to direct you to all the chic hotspots like nothing else can! Complete with visual references showing the designer’s name, boutique sign, façade or facility, as well as the scoop on the designer, this little indispensable tool will guide you like a personalized fashion GPS!
Unique in Canada, this user-friendly, semi-interactive map enables users to locate fashion designers geographically in Montréal with a mere click of a mouse. Available on the Web at www.montrealfashionmap.com, the Fashion Map denotes the dynamism, diversity and above all, the significance of fashion in Montréal.
The Fashion Map is part of the Montréal Free Style fashion strategy, which was launched last March. This strategy, which led to the creation of the Montréal Fashion Bureau, wishes to promote Montréal as a fashion design centre by highlighting local talent, creative potential and ability to innovate.