Icebreaker Touch Lab: smart sportswear in Montréal


October 18, 2012 – The Icebreaker Touch Lab is a unique, spacious shopping destination right in the heart of downtown Montréal. But what is Icebreaker? It’s is a stylish clothing line from New Zealand’s Southern Island, designed for men, women and children and made exclusively from merino wool.

Open since 2007, the store is stocked with versatile sportswear, underwear and lifestyle apparel. Peruse all the collections, including Outdoor, Running, Cycling, Travel, City and Kids. But don’t worry; this wool is specially made to be soft, not itchy. Run your fingers over their samples and feel the difference yourself.

The Icebreaker Touch Lab staff is friendly and knowledgeable, ready to guide you towards the perfect piece or an entire outfit. Their full line of underwear, base layers, everyday clothes and accessories are modern, soft and sensual—anything but frumpy. Breathable in summer, insulating in winter, the lightweight fabric is easy to care for too—absolutely no hand washing required!

Environmentally savvy, Icebreaker is committed to sustainability. Buying their merino wool directly from growers in New Zealand’s Southern Alps allows them to ensure low-intensity farming, animal welfare, and wool quality. Look for the “BAACODE” on every label and then type it into the Icebreaker website; you’ll learn exactly where each garment came from!

Designed for functionality and style, this is clothing that adapts to the seasons—perfect for Montréal’s climate.