The Big Fashion Sale by Quebec Designers is a Montreal event which is well known (some people even call it "the mecca of fashionistas"), well established and well attended. Begun in 1994 with some 50 customers, the "Braderie" now attracts more than 25 000 people over four days, twice a year (in April and in October). About a hundred fashion designers participate each edition, which is the reason why one finds everything at the sale: women's and men's ready to wear, children's fashions, coats, sportswear, leather, fur, shoes, bathing suits and lingerie, casual wear, accessories (hats, jewellery, etc.). The Braderie is definitely the place to be to discover what Montreal has to offer in fashion. From the well established to the newcomers, the participating Quebec labels get to liquidate their samples and overstock and their faithful clients get to purchase the hot new looks of the season at amazingly low prices (50-80 % off). The Braderie is also a rare opportunity to meet and chat with the designers. In short, the Braderie is a win-win strategy to support the industry.