A haven for shoppers, the Saint-Laurent Boulevard, or "the Main" as it is more commonly known, is a commercial hub whose myriad stores house a mix of wares as exciting as they are eclectic. Twice a year, the Boulevard invites people to come and celebrate the summer or the back-to-school seasons in a dynamic atmosphere. On the occasion of the “Main Madness” and “Mix’Arts” events, the Boulevard transforms itself in a pedestrian street and an incredible open-air market with goods and services on offer from more than 300 merchants. Animation, artists, shows and various activities are at the heart of these events.