C2MTL 2014: Creativity Meets Commerce

Posted on April 28th, 2014 by .


On the face of it, blockbuster filmmaker James Cameron, wildly successful internet venture capitalist and Zappos.com CEO Tony Hsieh and LCD Soundsystem anti-guitar-hero James Murphy wouldn’t appear to share a whole lot of common ground. But over the course of three days in May, however, they’ll share their insights into the role that creativity and innovation has played in their respective successes, as well as a stage, at C2MTL

Situated “somewhere between genius and insanity,” C2MTL (May 27-29) defies the idea of the traditional business conference (i.e., anyone allergic to PowerPoint presentations will find relief here.) Born and bred in Montreal, C2MTL is an annual assembly of leading innovators, business all-stars and upstart entrepreneurs from a vast range of industries and disciplines who answer the call to find creative answers to commercial questions.

Now celebrating its third edition, C2MTL once again offers a stellar array of internationally renowned keynote speakers, 23 in all, including the aforementioned Cameron, Hsieh and Murphy, as well as socially conscious, Nobel Peace Prize–winning banker Prof. Muhammad Yunus, Google Head of Strategic Planning Abigail Posner and iconic New York graphic designer to the stars Stefan Sagmeister, to name a very few. The will share their insights and experience vis-à-vis state-of-the-art immersive multimedia presentations.

C2MTL’s sprawling “Innovation Village,” the central hub around which most other activities revolve, will once again take over the utterly unique Arsenal space (a repurposed shipyard dating back to 1846) in Montreal’s burgeoning, historic Griffintown neighbourhood. Mind-altering exhibits, conceptual spaces and customized lounges are all prominent features of the village, which will play host to the conference’s 3,250 participants. It’s a vast sandbox of immersive, interactive possibility, a perfect playground of professional networking and just plain old making friends.

Special emphasis this year has been put on an impressive range of hands-on collaborative and conceptual workshops that provide the knowledge and tools to solve real world business problems. But it’s far from all work and no play: at C2MTL, partying is serious business. Each evening features themed events and entertainment as well as, this year, special performances courtesy of Cirque du Soleil, orchestral indie-pop star Patrick Watson, the Elektra and MUTEK festivals and the Montreal International Jazz Festival. LCD Soundsystem’s Murphy will close things out in dazzling, dancey style with a multimedia DJ set that none will likely soon forget.



C2MTL: Commerce + Creativity, May 27-29, 2014

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