Posted on May 6th, 2011 by .

Whenever Montreal fashion designer Denis Gagnon makes a move, the whole city, it seems, takes note…

Montreal’s own enfant terrible officially opened his eponymous boutique last Wednesday on picturesque Saint-Paul Street in Old Montreal. If you’re not from around these parts and don’t know much about this Gagnon-fellow (yes, he’s the one with the thick black glasses), his much-anticipated runway shows at Montreal Fashion Week have become social calendar events, packing the Marché Bonsecours to the rafters with cult admirers. And don’t even get me started about the after-parties.

So, last Wednesday’s event not only celebrated – finally – a permanent and easy-to-find spot where one can splurge on Denis Gagnon’s clothes, but also attracted a flashy, who’s who of the local fashion world. In addition, the slick new space introduces a more accessible prêt-à-porter collection that’s decidedly less pricey than the more haute couture stuff, but no less avant-garde. Personally, I have my eye on a sassy little striped number… BTW, another one of my fetish faves, designer Travis Taddeo, also has select pieces from his collection hanging alongside Gagnon’s frocks.

Literally an underground shop, the retail hotspot shares an entrance with adjacent Galerie Soho; and then shoppers are invited into the sleek white space via stairways into the subterranean space – where else can you find dressing rooms with fringe curtains? Denis Gagnon’s atelier is also located down there, so even if you couldn’t make the official opening, you can still rub elbows with The Man the next time you come down for a visit.


Boutique Denis Gagnon, 170B Saint-Paul West

Nearby: Next door at Le Petit Hotel, the lobby doubles as a chic café, a choice nook to grab a hot coffee while your credit card cools down.

Photo Credit: Sebastien Roy

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