What happens when thousands of Montrealers and visitors to Montreal take pics of their best moments and post them online? A ton of gorgeous images and over 40,000 shares since May last year, that’s what. The Montreal Moments social media movement initiated by Tourisme Montreal has taken the city by storm in the last year, inspiring people to capture everything that makes Montreal the exciting destination it is and post, and re-post, and comment, and re-comment the results. Now, in addition to having a virtual existence, the best photos have a stage all their own in the form of a summertime exhibition.
Until August 24, your best #MTLMOMENTS shine – literally – in the window of the 2-22 building, on the corner of St-Laurent and Sainte-Catherine. The building acts as the cultural lynchpin to the Quartier des Spectacles, featuring, in addition to La Vitrine culturelle, an art gallery, a book store and a radio station, among other things.
Incorporated into illuminated cubic structures built by the design firm La Camaraderie, the photos are on view next to the funny tweets and comments that accompanied them. The project puts not only the #MTLMOMENTS movement on view, but the city and its hottest places as well, from the perspective of people who were actually there. Travellers, find your to-do list right here!
#MTLMOMENTS Exhibit, until August 24, 2014
Photo credits: Cloé Jourdain
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