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7 Montréal essentials: Festival wear

The key to an amaaazing festival experience? First: killer programming. (We’ve got you covered.) Second: The perfect gear. You want to be as cute as a groupie, but also light on your feet, prepared for weather changes, and ready to dance at all times. Here’s all the festival wear you’ll need, courtesy of 100% Montréal brands. Atelier New Regime The five-panel camper-style Hammers cap with snazzy New Regime label woven on the front says nonstop summer fun with its floral print and sportswear look. Lightweight and adjustable, it’s the perfect way to manage the sun during those hot daytime shows. Find it online, or in person at New Regime’s workshop at 4030 St-Ambroise, Suite 311. $20.95 Maison Bourdon These sunnies are designed and made in Montréal, which is only part of what makes them so cool. They’ll be an essential part of your daytime festival experience, both to add an air of mystery to your outfit, and to protect your eyes from the glare of the superstars onstage. Find this or three other models online, or at carriers including Diffusion Griff 3000 (350 Saint-Paul E.) and Signatures Québécoises (560 rue St Joseph E.). Starting at $150 The Editorial Magazine Face… / Read More →


ALDO, Montréal’s go-to store for trendy shoes, staged a rockin’ “champagne preview” on October 10, 2012, to kick-start ten days of events and activities in celebration of the brand’s 40th anniversary.