ALDO, Montréal’s go-to store for trendy shoes, staged a rockin’ “champagne preview” on October 10, 2012, to kick-start ten days of events and activities in celebration of the brand’s 40^th anniversary…

The stylish party with well-heeled guest list was held in the brand new flagship store on Montréal’s main shopping drag, Sainte-Catherine Street West. International in scope (there are 1,600 ALDO stores in 80 countries), the brand’s “first step” was here in Montréal where the family-owned business still calls home. And what better way to honour the forty-year milestone than with traditional rubies? Certain lucky ladies (myself included) were bestowed with collectible ruby-red pumps pimped out with 5,000 crystals. As I mingled with the who’s who crowd and clicked my limited edition heels with pride, I couldn’t help but channel Dorothy from the Wizard of Oz: “There’s no place like Montréal.”

ALDO‘s flagship store (and party central until October 20) is at 1007 Sainte-Catherine Street West. And make sure to check out ALDO40, a dedicated website that details all of ALDO’s 40^th anniversary plans.

And, if you live in Quebec or Ontario, don’t miss your chance to win an incredible weekend in Montreal that features some pretty sweet Aldo swag.

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