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Delegate Guide: DMAI’s 2017 Annual Convention

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Montréal is the host city for this year’s DMAI 2017 Annual Convention. Approximately 1500 delegates are expected to participate in the convention, recognized as the world’s premier event for destination marketing and management professionals.

The yearly gathering provides an opportunity to connect peers and thought leaders from inside and outside the industry. Think of the assembly as a meeting of the best minds in local insight and global expertise, where relationship-based exchanges are prioritized and new collaborations are born.

Naturally, we’re honoured to be the setting for such an event.

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What to expect

The purpose of DMAI — and its annual convention — is to inform, connect, inspire and educate members to drive destination economic impact, job creation, community sustainability and quality of life through travel. In practice, that can take a variety of forms.

Examples of sessions you’ll find at the convention:

  • The DMO and the Future of the Meetings Industry
  • The End of Tourism as We Know It
  • The Rise of Digital Influencers & Why Destinations Should Care
  • Live the Local Experience
  • Technology, Algorithms & Attribution: Proving ROI

This year’s keynote speakers include Richard St-Pierre, Evita Turquoise Robinson, Willie Geist and Chris Gardner. The exhibition area will present opportunities to learn about the latest developments in technology and to connect with cutting-edge service providers.

One of the most forward-thinking initiatives of the convention is its emphasis on wellness. Entitled the “Take Carra Program”, the purpose is to help attendees to focus on health, wellness and work-life balance through a selection of offerings: morning yoga, a 5K fun run/walk, mindfulness corner, health and wellness demos, and other wellness-related information for delegates.

5 Not-to-be-missed Montréal Summer Activities

For attendees, participating in the convention is, of course, the first priority. However, we can safely assume that destination marketers would be interested in checking out the destination they are visiting. Like any global city, Montréal offers an overwhelming selection of attractions — a list that only augments in the summer. To simplify the process, here are a few vetted options to see before, during or after the convention.

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Circus. Montréal’s Complètement Cirque is the first North American international festival dedicated to circus arts. The annual event offers colourful, high-flying performances from the best and brightest talent emerging from the city’s renown circus scene, as well a selection of global circus stars. Nab tickets for seated events or catch one of the numerous free outdoor shows.


Cité Memoire. Wander through Old Montréal and discover the city’s past through a route of outdoor projections activated by your mobile device. Day or night, access over 60 points of interest and augmented reality experiences. Download the free Montréal en Histoires app, available in four languages: French, English, Spanish and Mandarin.

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Street food. Back in 2013, the municipal government started providing licenses for food trucks, and since that historic culinary moment, the wheels have been set in motion — literally. This is not your typical “hot dog n’ pretzel” type of grub. Nope, it’s a saliva-inducing celebration of mobile gourmet fare. For daily updates, follow or download the app Streetfood Quest. Also read this: The 2017 guide to Montréal’s food trucks.

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The Village. The main street of Montréal’s Gay Village is a manifestation of public art. The annual project, entitled Aires Libres, is a selection of installations that tease the senses and challenge perception. For instance, a rainbow flag-inspired canopy of 180,000 resin balls spans the entire length of the pedestrian zone. Truly a sight to behold.

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Mount Royal Park. Designed by Frederick Law Olmstead (the same landscape architect who crafted New York’s Central Park), the “mountain” park at the heart of the city is the city’s most iconic landmark — and the most popular place to snap a Montréal selfie. Reach the viewpoint at the top of Mount Royal Park by ascending a series of staircases or with a guided tour. In the chalet at the summit, visitors will find washrooms and a small canteen for refreshments. Give yourself at least two hours.

For more information on making the most of your stay, visit the Tourisme Montréal DMAI microsite.

Cheat Sheet

Event: DMAI’s 2017 Annual Convention
Dates: 11 – 14 July 2017
Venue: Palais des congrès de Montréal
Twitter: @meetdmai
Official Hashtag: #AC17Montreal


Read this next: 10 reasons why Montréal is oh-so-cool…


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