5 Simple Tips to Help Make Your Event Go Viral
Social media buzz during your event is a wonderful form of marketing. When attendees share positive written updates and smile-smeared photographs live from the gathering, those who are missing the event experience a bit of FOMO (fear of missing out).
While we certainly don’t want to encourage jealously, we do want to let people know the value of the events we organize. For an annual event, social media buzz is an ideal form of marketing for next year. But even if it’s a one-off occasion, an event professional can use social media reports to attract future clients.
With this in mind, here are a few basic tips to increase engagement and viral-ness.
Make your hashtag known. Ideally, an attendee would never pose the question, “What’s the hashtag?” They would know the hashtag because it’s visible across multiple mediums: slide presentations, free event materials, digital platforms, venue walls and other surfaces. Additionally, the official hashtag should be in the bio of Twitter and Instagram accounts of the official accounts, as well as utilized in updates. This is incredibly simple, but often overlooked!
Add delegate’s Twitter handles to event badges. In your registration process, ask a simple question: Can we place your Twitter handle on your badge? This enables attendees to quickly connect with others. They can communicate among each other in a public sphere, increasing the overall buzz of the event. (Tip: also put the hashtag on the badges!)
Have an appointed social team. This doesn’t need to be an army of hundreds; a tuned-in group of four or five people can make a world of difference. The team should monitor conversations and quickly address any type of attendee concern, but also pose questions to encourage engagement. If there is no space in the budget to compensate social monitors, offer discounted or free registration.
Incorporate five-minute “Social Breaks” halfway through presentations or seminars. This can be interpreted two ways. Firstly, it can be a moment for attendees to literally socialize with each other (i.e. in real life). Secondly, it’s an encouragement to update social media platforms. Just make sure the hashtag is visible! (See first point.)
Add a branded photo backdrop. If you have the budget, hire a professional photographer to take attendee photographs, and have the images immediately emailed to delegates (so they can share them in a timely matter). Alternatively, a simple branded frame or a DIY photo booth works wonders to encourage selfies and social interactions.